When I was in San Francisco last week, I made a specific point of going to the Apple Store. I thought it would be cool to see one of the flagship stores and see if something jumped into my hands that I had to buy. I walked into the store and immediately saw the trademark translucent staircase. I pulled out my camera and took a picture.
As I was putting my camera away, a store employee walked up and told me that no pictures could be taken in the store. He was very polite about it. I became pretty upset and I left the store.
I am sure there is a reason for no picture-taking. They probably want to be able to control the images that people see of their stores. The trouble is it stops customers and fans from talking about Apple and their stores. I wanted to share the experience of visiting the store with all of you. I don’t think this is the story Apple wanted me to tell.