Brand You Boot Camp

In Re-imagine, Tom Peters lists a series of questions from their Personal Brand Equity Evaluation [p243]:

  • I am known for [2 or 3 items]; next year at this time I will be known for [1 item].
  • My current project is challenging me in the following ways [3 items].
  • New things I have learned in the last 90 days include [2 or 3 items].
  • My public “recognition program” consists of [2 or 3 items].
  • Additions to my Rolodex in the last 90 days include [2 or 3 names].
  • My resume is Discernibly Different from last year at this time in these [1 or 2] ways.

4 thoughts on “Brand You Boot Camp

  1. I took it to mean public relations. Are you recognized as an industry expert? Are you speaking at conferences? Are you being quoted in the media?

    What did you think?

  2. Todd,

    I took it the same way, but the quotes being around “recognition program” instead of the whole thing gave me pause to ask. If he’d said public “brand recognition” program, it would have made perfect sense.

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