I got this off the Scoble LinkBlog this morning. Robin Good gives 10 steps to creating a better brand for yourself:

1. Think like a free agent.
2. Discover what sets you apart and market it shamelessly.
3. Get visible.
4. Stop networking, and build a network.
5. Add value – and then some.
6. Accelerate your brand power by getting in sync with a major trend in your field and moving to the head of it.
7. Marry an important, ethical cause as a complement to what you like to do
8. Share before looking for profit.
9. Help others become as successful as you.
10. Question yourself and your approach systematically – get forever curious.