I talked about the AmEx article from the WSJ on Tuesday and the Jerry Seinfeld Q&A on Wednesday.
Today MarketingVOX alerted me the new webisode of Jerry and Superman that is available. I watched it and thought it was pretty good.
I also think AmEx is good at PR. They got both of those articles placed just prior to the launch. The viewers go into the webisode with a slightly higher awareness for the AmEx brand. Maybe, viewers will be a little more likely to try the product out.