Marketing American Idol Style

I have no problem admitting that I am a fan of American Idol. I have always loved live music. I have always thought that was the true test of a musician – What do they sound like on stage? If I have a choice, I will always buy the live version of the song or album.

Oh, there was a point to this post. Karl Moore and Mark Bajramovic wrote a piece that appeared in this week’s MarketingProfs called Marketing Lessons From American Idol. It is all about getting your customers involved early.

P.S. I want Fantasia to win. I am not sure she can beat La Toya, but she is getting my vote.