“I remember what was cool when I was growing up. It was either DC or Marvel. You belonged to either one gang or the another. I think it is healthy for kids at the bookstore…talking about it [and ] disliking one company or another. They are buying everybody’s books. The important matter is that they are passionate about something. If it is passionate about loving Marvel or not loving Marvel, that’s great. Because being passive is just death.”

-Joe Quesada, Marvel Comics Editor in Chief and Penciller on Daredevil 1998-2001