Yesterday, my dad had his cronies over. Fiftieth high school reunion, and since we’re local, we hosted. It was really fun.

After brunch, I served chocolate covered pickles.

Yes, they were a big hit. Plenty of conversation.

But Mickey did NOT say to my dad, “I’ve got to go out and get me some of these chocolate covered pickles.”

It was a gimmick, not a Free Prize, for the simple reason that it didn’t catch on.

That doesn’t meant that it won’t work for some people. It just means that outrageous is not remarkable and not everything weird is a free prize.