This is Trumina. She works at the Best Buy in Mount Vernon, NY.
She’s a Free Prize. People come from all over to buy something that without her is just a commodity. All digital cameras from Sony are the same, for example, until Trumina sells you one.
She becomes the Free Prize by breaking all the rules at the store, by telling the unvarnished truth and by going out of her way for people.
It’s not rocket science, but it works.