Marketing the way it should be

Crispin Porter & Bogusky look at marketing differently. This Miami-based agency is responsible for the campaigns for truth (anti-smoking), Mini, Ikea, and Molson. Business 2.0 has a feature in their April 2004 about the company. Fast Company had a one-pager on CPB in their March 2004 issue.

Favorite quote from creative director Alex Bogusky talking about products: “Get close to it; find out everything good about it; even try to improve it.”