Since we just finished the book tour, I thought I would give you some more potential reads.
Here is a list of books that Ben and Jackie recommend at the end of their Discussion Guide.
- The Anatomy of Buzz by Emanuel Rosen
- Selling the Dream by Guy Kawasaki
- Purple Cow by Seth Godin
- Permission Marketing by Seth Godin
- Unleashing the Ideavirus by Seth Godin
- The Loyalty Effect by Fredrick Reichheld
- The Secret of Word-of-Mouth Marketing by George Silverman
- Customer.Community by Drew Banks and Kim Daus
- The Experience Economy by Joseph Pine and James Gilmore
- Influence by Robert Cialdini