A Harris Online Poll, whose results were published in WSJ today, says that 65% of adults polled planned to watch the Super Bowl.
Of those who planned to watch, 90% liked the commercials.
So, we aren’t the only party who stops everything for the commercials.
Abnu from Wordlab commented on the orginal post that some TV exec should apply the same principle to the Oscars. You have an incredible worldwide audience for the event. Why not cater to marketers and help them launch products and ad campaigns?