We are sending out the invitations to our annual fifth Super Bowl Party. We normally end up with a full house. My wife whips up a huge batch of chili. A good time is had by all.
In yesterday’s WSJ, there was an article about the frenzy of Super Bowl advertising. A 30-second spot will cost $2.3 million, up from $2.2 million last year. CBS mentioned 90% of the ad space was sold and there was still one slot available in the first half for those of you still throwing around the idea.
The commercials get more attention at our party than the game itself. Everyone will be talking, the first commercial will come, and the room will quickly fall silent. It is a marketer’s dream – everyone stopping what they are doing and listening to what you have to say. The reason it happens is because there is a reputation of the Super Bowl having good advertising.
Why doesn’t another program or network pick up on this idea? Imagine a program said we are only going to show top notch ads during our hour. You would give viewers another reason to sit down spend the hour with you. If you could build the same reputation the Super Bowl has, you could give advertisers what they want – people sitting down to watch their commercials.
Wouldn’t that be different?
Somebody ought to pay more than a penny for that thought.
Oscar Night, for the presentation of the Academy Awards.
“The Oscar telecast is the most widely viewed annual media event in the world originating from the United States. It has an audience of a billion people in 90 countries.”
… according to Media Awareness Network (more at this link: http://tinyurl.com/2h2fk)
I thought a cable tv channel in England was trying some such thing… an all advertising network…
IT WOULD RULE IF ADBUSTERS MAGAZINE GOT A SPOT ON SUPER SUNDAY
Chili at the Super Bowl party! Sounds like a good time. I do the same, except with a burrito bar. Also, love the first few rounds of commercials…