We are sending out the invitations to our annual fifth Super Bowl Party. We normally end up with a full house. My wife whips up a huge batch of chili. A good time is had by all.
In yesterday’s WSJ, there was an article about the frenzy of Super Bowl advertising. A 30-second spot will cost $2.3 million, up from $2.2 million last year. CBS mentioned 90% of the ad space was sold and there was still one slot available in the first half for those of you still throwing around the idea.
The commercials get more attention at our party than the game itself. Everyone will be talking, the first commercial will come, and the room will quickly fall silent. It is a marketer’s dream – everyone stopping what they are doing and listening to what you have to say. The reason it happens is because there is a reputation of the Super Bowl having good advertising.
Why doesn’t another program or network pick up on this idea? Imagine a program said we are only going to show top notch ads during our hour. You would give viewers another reason to sit down spend the hour with you. If you could build the same reputation the Super Bowl has, you could give advertisers what they want – people sitting down to watch their commercials.
Wouldn’t that be different?