Book reviews outside Amazon

There have been a lot of good book reviews on business blogs lately. Brand Autopsy has been looking at BANG! [Here is the first entry; work your way back]. Church of the Customer wrote one on Code Name Ginger. I just got done doing one about Funky Business.

I think these reviews are more detailed than the typical Amazon review. I think various bloggers use the reviews to illustrate a point or highlight the lessons they learned. I think it is a great way to create interesting content for one’s site.

Will Amazon suffer from this? The ability to look at reviews of books is one of the most powerful draws for Amazon. What if people start doing a Google search or check out All Consuming to get more detailed recommendations from blogs?

I realize most bloggers link to Amazon for the books they recommend. Couldn’t you link to anyone though? Why not Barnes and Noble?

Do blogger book reviews hurt or help Amazon?

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