This is the first published account I have seen that talks about Seth Godin’s new book – Free Prize Inside. The new book is due out in May.

“It is going to be about pathways to innovation — and, even more important, how to implement those innovations.”

I had heard some rumors last week about the new book. If you are familiar with Purple Cow, Seth self-published a promotional edition where the book came in a milk carton. I am hearing something similar for this one – think cereal box.