Books from the Masses

I am one of the coordinators for the Milwaukee Chapter of the Company of Friends If you’re not familiar, CoF is a readers/networking group associated with Fast Company magazine.

I sent an email out to our group asking, “What’s the most useful business book – or other book that you’ve applied to your work – that you’ve ever read?”

Here is what folks responded with:

• Thinking for A Living – Joey Reiman
• Marketing Outrageously – Jon Spoelstra
• Selling The Invisible – Harry Beckwith
• Leadership and Self Deception – the Arbinger Institute
• Seven Habits of Effective People – Steven Covey
• First, Break All the Rules – Marcus Buckingham