My wife thinks I am crazy. I have been drawn into watching the infomercial that GMC has been showing on cable. The 30 minute advertisement highlights key areas of comparsions and shows with graphics and video clips how they match up with their competition. The engineers who designed the vehicles tell the stories. Throughout, GMC is pushing you to their website for a chance to win a truck and find out more.
The infomercial as a form of advertising has been long reserved for food preparation devices and excerise equipment. I think this form of advertising has alot of potential for complex products. It gives you the time needed to talk about a variety of points. You can use both vivid sight and sound.
There is a home builder in Milwaukee that does a weekly infomercial on Sunday mornings. Each week they talk about a different part of the home building process. They talk with vendors about everything from flooring to fixtures. All along the way, they educate viewers on things to consider when they build their own home.
I think tourism would be a natural also. Disney could talk about the parks and new properties. New Zealand could show their mountains, glaciers, and fjords. Locally, Wisconsin Dells could highlight the water parks, the water parks next to hotels, and the water parks attached to hotels.
I should mention the only reason have seen the GMC infomercial. As a new father, you run across all sorts of things on early morning cable television.