There has been a trend for some time that companies want to shorten their names. Kentucky Fried Chicken took took too long to say and didn’t sound very health. Federal Express went with what all of their customer where saying – FedEx.

In the Milwaukee market, Norwest Airlines has been trying to muscle in on Midwest Airlines. In all of their radio and billboard advertising, they refer to themselves at NWA and that you should visit them at NWA.org.

I think another group already owns the letters NWA. I am thinking of the pioneering rap group N.W.A. Now, whenever I read or hear one of Northwest’s ads, I don’t think about flying to one of their locations. I think about my college days and their music.

Did anyone in marketing at NWA consider that?