The Low Rumble

Here in Milwaukee, you can hear the low rumble of motorcycles – alot of motorcycles. We are expected 200,000 people in town this weekend for Harley-Davidson’s 100th Birthday. As I was driving home on I-43 tonight, there were people on the overpasses with banners and American flags welcoming riders into town. I thought that was pretty cool.

And talk about a brand. The return of HD from near extinction is the stuff of business legend. Consider how far they have come. How many brands can draw 200,000 of their loyalists on a pilgrimage across a country?

The party is going on for four days. You can’t find a hotel within 100 miles of Milwaukee. The weekend ends with a concert on the lakefront. The act is being kept a secret until concert time. Rumors are flying from Springteen to the Stones to the Eagles. Nobody knows.

The convention bureau estimates the economic impact of the anniversary at $94 million for Milwaukee and the surrounding communities. Wow.

Happy Birthday, Harley!