Off the Movable Type Spotlights, I found Fresh Inc. For some reason, I didn’t immediately associate the name with Inc. Magazine.
First, I should have guessed that if Fast Company was rolling out a blog (check out FC Now) that Inc. would be right there with it. Gruner + Jahr publish both magazines as well as ym, Parents, and Family Circle.
Second, naming is important and I am not sure they picked the right one for the blog. I keep thinking “Fresh Incorporated”. I would suspect that it was some company selling fruits, vegetables, or some other perishable items. I think the name needed to lead with Inc. or be used in such a way that I would say “ink” in my head.
I think Fresh Inc. is worth checking out and seeing if it matches your reading diet.