MLB could learn a few things

Mike Vreek understands remarkable. His family has a long history in baseball, and after being run out of the sport, he has bounced back and built a business around six minor league baseball teams.

One of his promotions was Nobody Night. Fans were locked out of the stadium until after fifth inning. The objective: establish a new all-time record attendance – zero. He ended up doing 270 interviews with media from all over the world as a result of Nobody Night.

He gets it.

Read the profile in Fortune Small Business