I would be talking about the Harry Potter Dynasty. Today, Amazon is shipping the 1.3 million copies they pre-sold. It is interesting to see what happens when something like this gets so big. Scholatic printed 8.5 million copies of the 896 page tome. Bookstores are opening at midnight get get people their copies (because they are going to go home and start reading).
Companies seem to think they need to spend more money to make more money. Scholastic is going to spend $3 million to $4 million to market the book. Billboards, newspaper ads, activity kits, blah blah blah. One of the programs is a series of “Harry Potter Days” at MLB ballparks. How many more books is that going to sell?
The book is going to sell itself. Have they ever considered doing less and spending less? Keep the $3 million, take everyone out to lunch, and go find the next Dynasty.
If there is any chance you don’t already have your copy, click here to get your copy of Harry Potter and the Order of the Phoenix.