I have been subscribing to marketingsherpa newsletters for probably a year now. What I enjoy most is that it is orginal content. The cases feature small and medium sized companies doing everything from direct mail to search engine optimization to trade shows. The cases provide great detail into the problems and the tactics they used to solve it.
There are eight weeklies to choose from:
- B2BMarketingBiz
- EmailSherpa
- ConsumerMarketingBiz
- ContentBiz
- GreatMindsinMarketing
- MarketingFAME
- Sherpa Store Alerts
- SherpaWeekly