Idea Arena Podcast – Drive Interview with Dan Pink

Posted on March 4, 2010 by toddsattersten under Books, Idea Arena Podcasts, Management, You

In this interview, I talk with Dan Pink, author of Drive: The Surprising Truth About What Motivates Us.

Pink says the conversation about motivation has either been about survival (eat, sleep, sex) or sticks and carrots (rewards and punishments). The trouble is that most work today involves creativity and creativity suffers when we use sticks and carrots. Motivation 3.0 is about autonomy, mastery, and purpose. If you don’t know the work of Edward Deci or Carol Dweck, you should definitely check this one out.

This is the nature of mastery: Mastery is an asymptote.

You can approach it. You can hone it. You can get really, really, really close to it. But…, you can never touch it. Mastery is impossible to realize fully. (p117-118)

Drive Interview with Dan Pink

Other highlighted books:

Why We Do What We Do: Understanding Self-Motivation by Edward Deci with Richard Flaste
Mindset: The New Psychology of Success by Carol Dweck

Idea Arena Podcast – The 1% Windfall with Rafi Mohammed

Posted on February 23, 2010 by toddsattersten under Books, Fixed To Flexible, Idea Arena Podcasts, Marketing, Sales

http://player.soundcloud.com/player.swf?url=http%3A%2F%2Fsoundcloud.com%2Ftoddsattersten%2Fidea-arena-podcast-one-percent-windfall-interview-with-rafi-mohammed Idea Arena Podcast – The 1% Windfall Interview with Rafi Mohammed by toddsattersten

In this interview, I talk with Rafi Mohammed about his new book The 1% Windfall: How Successful Companies Use Price to Profit and Grow.

"The strategy of pricing involves acknowledging that customers have different pricing needs and then making efforts to profit from these differences. Customer different in three primary ways"

Desire a different pricing plan -> Pick-a Plan

Have unique product needs -> Versioning

Value a product differently -> Differential Pricing"

-The 1% Windfall, p28-29

The bulk of the interview is around those three pricing strategies and how business can expanded their views about how to use pricing to improve profits.

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The 1% Windfall is one of the books I recommend in the ebook Free to Flexible: Four Simple Lessons About Cost, Price, Margin and The Options Available to The 21st Century Business. You can download the ebook here.

Idea Arena Podcast – Switch Interview with Chip Heath

Posted on February 16, 2010 by toddsattersten under Books, Idea Arena Podcasts, You

http://player.soundcloud.com/player.swf?url=http%3A%2F%2Fsoundcloud.com%2Ftoddsattersten%2Fidea-arena-podcast-switch-interview-with-chip-heath Idea Arena Podcast – Switch Interview with Chip Heath by toddsattersten

In this interview, I talk with Chip Heath about Switch: How To Change When Change Is Hard, the new book he co-wrote with his brother Dan Heath.

"What looks like resistance is often lack of clarity.
What looks like laziness is often exhaustion.
What looks like a people problem is often a situation problem." p17-18

The meme you are going to keep hearing with Switch is about the elephant, the rider, and the path. Chip and I talk about each of those concepts and their effect on our ability to change.