About Me

The Short Version

Todd Sattersten is the founder of BizBookLab, a consultancy that helps experts develop and publish books. He served as president of business book retailer 800-CEO-READ and is the co-author of The 100 Best Business Books of All Time (Portfolio, 2009). He is currently writing a serialized book for O’Reilly called Every Book Is A Startup: The New Business of Publishing. Todd lives in Portland, Oregon with his wife Amy and their three awesome kids.

The Longer Version

I love business books.

I know it might sound like a strange passion but I love ideas and what is possible when you have some space to explore them.

Most years I read around 100 books and look at another 200 books. Every year, I pull together a list of my favorite books to help people sort through the thousands published. Here are my selections from 2004, 2005, 2006, 2008, 2010, 2011, and 2012.

I took this crazy passion and co-wrote, with Jack Covert, The 100 Best Business Books of All Time: What They Say, Why They Matter, and How They Can Help You, a book that has sold more than 35,000 copies and been translated into 10 languages. The original edition came out in hardcover in February 2009. The paperback edition was released in October 2011 and a new ebook edition in January 2012.

I served as President of Milwaukee-based specialty retailer 800-CEO-READ where I participated in the launch of hundreds of books into the marketplace. I was instrumental in providing for the continued stewardship of ChangeThis, launched the business book giveaway website InBubbleWrap, and started the 800-CEO-READ Business Book Awards.

I have experimented with new forms of publishing for the last nine years beginning with my first weblog A Penny For… I self-published my first book in 2005 called More Space: Nine Antidotes for Complacency In Business. Since then, I have published the ebooks Fixed to Flexible: Four Simple Lessons about Cost, Price, Margin, and The Options Available to The 21st Century Business and Pricing Pictures: Drawings To Help You Make Better Business Decisions, both with more than 10,000 downloads.

I am currently working with O’Reilly Tools of Change publishing team on a project called Every Book Is A Startup: The New Business of Publishing. We have been publishing the project in a serialized fashion as I write it. The price started at 99 cents and gradually increased as new material was added while customers were given all updates for free. The most important part of the project though was treating the book like a start-up, listening to readers and providing new “features” as they provided feedback on the project.

I live in Portland, Oregon (and yes Portlandia is reality television), but I spent most of my life growing up and living in Wisconsin. I am a shareholder in the Green Bay Packers but have largely given up cheese as the fifth food group.

I have a mechanical engineering from Michigan Tech and a Master’s in Business Administration from Marquette. I spent six years working for GE making products ranging from industrial diamond to motor control systems for steel mills to PET scanners.

 Some Way To Connect

  • Start by signing up for my monthly newsletter – I send out a detailed and unique riff to my subscribers about what I see going on in business book publishing. Did I mention the newsletter is free?
  • I update my blog less frequently than I should and am on Twitter every day. These are also free.
  • Buy a copy of The 100 Best Business Books of All Time – If you want to see the best books of the last 40 years and see what I have to say about them, The 100 Best is a great head start for seeing my perspective of the industry. You can buy it on Amazon for $10.
  • Coaching – I work with authors in a variety of ways ranging from literary agent to development editor to publisher. My page on Book Development has all the details.

If you are business thought leader serious about writing a book, I know I can help improve your odds of success. You contact me at toddsattersten+contact2011@gmail.com.

  • Jenny Garner

    Hi. Nice to see you’re still reading and writing. Just listened to the CD of 100 Best this week and enjoyed the quick synopsis of the contents.