About & Contact

What does Todd do at BizBookLab?

I help authors and publishers identify, develop and launch business books around the world.

So What?

With more than 11,000 business books are published each year, it has become ever more important for authors to position their insights in a way that engages a community around their ideas and further establishes their credibility as a business thought leader.

Publishers suffer from the same problem – identifying the individuals and ideas that will succeed whether as the initial publisher or a publisher acquiring translation rights for a local market.

Now What?

If you are still interested, there are several ways we can work together.

• Start by signing up for my monthly newsletter – I send out a detailed and unique riff to my subscribers about what I see going on in business book publishing. Did I mention the newsletter is free?
• More frequent updates – I update my blog twice a week and am on Twitter every day. These are also free.
• Buy a copy of The 100 Best Business Books of All Time – If you want to see the best books of the last 40 years and see what I have to say about them, The 100 Best is a great head start for seeing my perspective of the industry. You can buy it on Amazon for $10.
• Attend BizBookLab Live – This two day workshop takes place in Portland every year. We talk about make books, marketing books, and the variety of ways to generate revenue as a business thought leader. Our next event is June 21st and June 22nd, 2011.
• Coaching – I worked with publishers and authors in a variety of ways ranging from strategy calls to retainer based engagements for longer cycle book projects. My page on Book Development has all the details.
• Scouting – If you work for a publisher, I also offer a literary scouting service  that focuses on the business book category. My page on Scouting offer more details about my experience and offerings.

Why You?

I am the co-author of The 100 Best Business Books of All Time, a book that has sold more than 30,000 copies and been translated into 10 languages. The paperback edition is being released in October 2011.

I served as President of Milwaukee-based specialty retailer 800-CEO-READ where I participated in the launch of hundreds of books into the marketplace. I was instrumental in providing for the continued stewardship of ChangeThis, launched the business book giveaway website InBubbleWrap, and started the 800-CEO-READ Business Book Awards.

I have experimented with new forms of publishing for the last nine years beginning with my first weblog A Penny For… I self-published my first book in 2005 called More Space: Nine Antidotes for Complacency In Business. Since then, I have published the ebooks Fixed to Flexible: Four Simple Lessons about Cost, Price, Margin, and The Options Available to The 21st Century Business and Pricing Pictures: Drawings To Help You Make Better Business Decisions, both with more than 10,000 downloads.

I am currently working with O’Reilly Tools of Change publishing team on a project called “Every Book Is A Startup.”

Why Now?

Authors have long had to navigate the world of publishing that is best described as a 16th century technology with a 19th century business model trying to remain relevant in the 21 century. The myriad of options that have appeared in the last five years has only made navigating more difficult.

If you are business thought leader serious about writing a book or a publisher trying to create the best products, I know I can help improve your odds of success. You contact me at toddsattersten+contact2011@gmail.com.