Business Books Market Statisitics

I have always wondered who reads business books.

I know the category leans toward a male audience, one that is affluent and is likely educated.

In checking out some of the features in Bookigee’s new app WriterCube, I found a section of market profiles broken out by genre. Using data from Bowker’s Market Research, the business and technology category looks like this:

  • Men 71% and Women 29%
  • 57% are between the ages of 18-44
  • 54% make between $50-$100K
  • 68% have had some college education
  • 58% live in the South or West
  • 50% use Facebook and 19% use Twiter

The increased point is in regions where the country is growing, more people are reading business books.