Todd Sattersten Subscribe to Updates via RSS

History Supplying the Stories

August 12, 2005

McMenamins is a chain of pubs located in the Pacific Northwest. Brothers Michael and Brian have knack for buying properties no one wants, restoring them, and turning them into “historical theme parks”. Restoration involves historians finding stories about prior residents and artisans painting murals of the found ‘characters’. The 50 locations will often cross-promote each other through brochures and beer coasters.

I just love the use of story in their customer’s experience.

[source: For Fun & (Minimal Profit); Forbes - 8/15/05]

  • http://weblog.perceptionanalyzer.com David Paull

    I’m from Portland and McMenamins is great. All the pubs have good pub food and their own microbrews. Many of the location also include $3 second-run movie theaters which feature pizza and beer and have every other row of seats removed to accommodate long tables. They also have a few hotels with ballrooms to accommodate parties and other functions. Quite a success story and a lot of fun.

Curent Project

Fixed to Flexible e-book. Four Simple Lessons About Cost, Price, Margin and The Options Available to the 21st Century Business

The 100 Best Business Books of All Time I co-wrote The 100 Best Business Books of All Time. Rated 4.5 stars by users on Amazon.

About

My two areas of focus are business books and the business of books. More...

Current Project

Every Book Is a Startup: The New Business of Publishing - Book publishing need more entrepreneurs.

Idea Arena Podcasts

Audio Interviews with The Most Important Business Thought Leaders
Series | RSS

© 2012 Todd Sattersten

Site by Out:think Group